Research focus:
Social marketing; consumer behaviour; marketing communication; advertising; digital health
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Linda Brennan is the Inaugural Professor of Advertising at RMIT University. She has taught at Universities in Vietnam, Australia, New Zealand, Singapore, the US and the UK. In the lead up to becoming a full time academic, she had an active consulting practice in marketing and strategic research, working with a variety of markets, projects and industries. She has expertise on both qualitative and quantitative research methods and she has taught research strategies, research methods and ‘market’ research for over 15 years. Her industry projects have included government, not for profit and educational marketers.
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