Research Focus:
Unhealthy food and beverage marketing; health communication; social media advocacy; critical public health; qualitative research
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Michaela is a lecturer in the School of Media and Communication at RMIT University. She is drawn to contemporary social issues that implicate communication practice, organisations and the wider community.
Adopting an interdisciplinary approach, Michaela’s PhD research investigated the promotion of unhealthy foods and beverages to children and adolescents. Current research interests include health communication and the use of social media for health advocacy purposes.
Michaela’s research has been published in internationally recognised peer-reviewed journals, as invited book chapters, and presented at national and international conferences. Michaela has also worked for more than a decade in corporate and marketing communication across both the public and private sectors.
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